• Google Scientific Truth Bias? The Ultimate Guide to WordPress and GDPR Compliance

    Google has a bias towards scientific truth; Google sues SEO company​ BeyondMenu, Point Break Media, and Supreme. Plus, The Ultimate Guide to WordPress and GDPR Compliance – Everything You Need to Know​. Plus, Google’s New Algorithm Creates Original Articles​ From Your Content​. Original Air Date: May 24, 2018
  • The Volcanologist Taking on Trump and the GOP in 2018

    Over the years, CLBR has tried to provide insight from a tech perspective on upcoming elections. In 2014, when there was a vacancy in the Congressional District representing Silicon Beach we hosted a tech debate among the leading candidates. In 2016, we had a discussion of Engine’s Presidential Candidate Scorecard (for which Trump received an “F”) and provided a preview of the Presidential and Senate Primary for California. This year we are focusing on one race and one candidate, in particular, as being representative of a much larger trend that is of interest to the cyber community (i) promotion of science, technology and STEM education; (ii) net neutrality, (iii) privacy and cybersecurity; (iv) immigration and tolerance and (v) concerns over an increasing radicalization of the Republican Party in Washington and refusal to acts as a check on Trump. ca-25-jess-phoenix-for-congress-poster_large_fullsizeJess Phoenix represents a number of trends this election. She is one of over 300 women running for the House (a record), is running in California which has been on the front lines of many of the battles; and is part of a wave of scientists running for Congress. In addition, she is challenging an incumbent Republican in a district carried by Hillary Clinton in 2016, making this district one of the many swing districts that will determine control of Congress. Her race has captured both local and national attention. As a scientist, she is a strong proponent of Green Tech. She is also a strong advocate of cybersecurity due to her husband’s work in the field. Original Air Date: May 23, 2018
  • Harnessing Psychology Basics To Boost Your Video Advertising And Storytelling Appeal

    Video is a great way to engage and educate your audience—particularly when they are researching purchases or deciding which brands will earn their respect. You need to be there at the moment of truth with a compelling video that tells a genuine story your audience will appreciate. It helps to harness psychology to deliver marketing that is both emotive and effective, and it’s critical to map your message to what your audience can—literally—handle. Something as simple as using too many words in your video subtitles can be a dealbreaker, overwhelming an older audience with too much information. Our host Peggy Anne Salz catches up with David Skerrett, independent digital and mobile strategic consultant with a long track record “solving problems through the imaginative application of emerging technology and experience” to walk through what you need to know to deliver amazing video that truly strikes a chord. David also looks back on his work with brands, startups, agencies and tech businesses—including Nike, Santander, and O2—for which he has earned over 130 awards, and looks ahead to how being people-first (not just mobile-first) will be what distinguishes the best marketers from everyone else. Original Air Date: May 23, 2018
  • Sports Marketing & Women With: Ishveen Anand

    Talking about Sports Marketing & Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as Birchbox, Vita Coco and Hint water.They work with brands looking to target women in a unique way using sports - whether that be female athletes who are recent mothers, or male athletes who have a large female following. Original Air Date: May 22, 2018
  • The internet is the playground for all

    Today on Entrepreneur Effect Dush is joined by Walt Bayliss from GOJEO. Walt is an online entrepreneur, a professional software developer, and an internet marketer. He earns a full-time income from the internet and is able to travel with his family, enjoying the lifestyle and plugging in where ever there is a connection. Walts journey online started in 2008 when his first daughter was born. He was working in the corporate world. Dedicated to the job, thinking it was the only way forward. It doesn’t matter if you are 15 or 80. The internet is the playground for all. Every single person can follow a success strategy and earn good money online. So did Walt did just that. Original Air Date: May 22, 2018
  • A RESTful discussion with SkyPress

    In this episode of PressThis, we'll speak with Ben Moore; founder of SkyPress, a web app consulting and development agency, and the Customer Experience Operations Business Intelligence Developer at WP Engine. He is known for his thought leadership on coding Brainless and is the creator of the WAR framework. Stay tuned to hear forward thinking ideas on using the REST API. Original Air Date: May 22, 2018
  • Rethinking ‘Build Value for Your Company

    You hear it all the time ‘The CEO’s Prime Directive is to build value for her company’. Gillian and Anne take a closer look into what this exactly means. Build value for whom? Investors, certainly. They expect that. That said, focusing on the next quarter’s stock value or revenue growth alone does more harm than good over the long run. For whom else are you building value? What about your other stakeholders? Who are they? The definition of ‘Build Value for your Company’ is far more complex than simply adding dollars to your bottom line. Pleasure, satisfaction, social standing, independence, joy, relationships, connection to the community of consumers you serve and the vendors you support, your ability to support your employees financially and reward them emotionally, socially, and intellectually as well. Value is not about money. Listen to what every CEO needs to know about building value for all, and not least , at the end of the day-- herself. Original Air Date: May 22, 2018
  • Microsoft Global Affiliate Marketing with Kana Roberts

    Frank Watson speaks with Kana Roberts, Affiliate Marketing Manager at Microsoft, who keynoted the recent AMDays 2018 conference talking about how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions We learn when did Microsoft start their affiliate program and what products were offered? What is the most popular product sold through affiliates now? Plus, any differences between countries and the steps Microsoft takes to address fraud? Original Air Date: May 18, 2018
  • 10 Years of PPC Rockstars

    10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji. They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. Original Air Date: May 17, 2018
  • Cre8asite Forums Closes Down After 20 Years

    Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks to Jim Hedger and guest host Kristine Schachinger about how the revered Cre8asite Forums are being close down after 20 successful years. She had recently announced: "There is no easy way to say this, so I'll make it simple. On May 25, 2018 these forums will close down. I'll make an announcement in public next week. For now, the only people who are regulars here can be found here in LABS, and it's you that I feel should learn first.  No need to read much into it. It's been over 20 years.  It's time." Original Air Date: May 17, 2018
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