• ​Net Neutrality Alive and Legislated in California

    Net Neutrality remains alive and legislated in California​; Google and Anchor Text​; The last available IPv4 address block has gone​​; Hmmmm - Google Generally Prefers One Stronger Page Versus Many Smaller Pages​; Google loses ‘right to be forgotten’ case in UK High Court.​ The decision likely to spark other appeals to courts by those denied de-listing. Original Air Date: April 19, 2018
  • Machine Learning, PPC The Advent of Free Google Attribution

    Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Big Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations. Original Air Date: April 19, 2018
  • “We The Corporations” Author Adam Winkler

    Bennet Kelley speaks with Adam Winkler, author of We the Corporations: How American Businesses Won Their Civil Rights. The book sheds light on one of the most successful, yet least known civil rights movements in American history. Like minorities and women, corporations too have fought to win equal rights under the Constitution—and today they have… Original Air Date: April 18, 2018
  • Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement

    Our host Peggy Anne Salz catches up with Walter T. Geer III, a creative visionary well-known for transforming advertising through innovative ad creatives, to discuss how (and why) innovative approaches and formats that push the boundaries are also driving deeper customer connection. Walter holds six U.S Patents for digital ad formats and has a long track record implementing creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MySpace. He draws from his career learnings to offer actionable advice about what marketers need to understand and undertake in order to ignite consumer emotions and impact brand engagement. Original Air Date: April 18, 2018
  • The World of WordPress Membership Sites

    In this episode of PressThis, we dive deep into the world of membership sites. As platforms emerge that support the membership experience without the need for a developer, businesses leaders and agency customers are asking themselves “Why even use WordPress for membership sites?”. Listen now to hear Blair Williams of Member Press as he shares his thoughts on why he thinks there’s never been a better time to build a WordPress membership site. We explore trends in the membership space and how others are using the power of the WordPress framework to build amazing membership experiences. Listen now to learn ideas for how you can incorporate membership strategy into your business or ideas on things you can deliver for your customers! Original Air Date: April 17, 2018
  • Women In Tech With Inecke Snyder-Lourens

    Today's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience Analysts and Experience Architects, the biggest specialist team of its kind in London. Her background lies in advising large organizations in business process re-engineering, IT strategy, operating models, cost analysis and business change. She has worked with some of the world’s best-known brands, such as Ford and Unilever. Original Air Date: April 17, 2018
  • What’s Your 1-Minute Pitch?

    Remember elevator pitches? Well, elevators may not be the only place you find the venture capitalists you want to tell about your company. There are lots of other places you may get 30 seconds or a full minute, if you are lucky, to pitch someone who has the resources to move your startup forward. Gillian and Anne discuss how to make sure your 1-minute pitch remains focused. How to hit all the items on your punch list. How to approach such people in the first place. Gillian has a fool-proof method and she has never been turned down, but it’s no shortcut. Listen in for tips on how to perfect your ‘elevator pitch’ and how to get that follow-on meeting in their office for more than just a minute. Original Air Date: April 16, 2018
  • THE Small Business Expert Susan Solvic

    Today on Entrepreneur Effect we are joined by Susan Solvic, THE Small Business Expert. An Internet pioneer, Solovic was the CEO and co-founder of one of the first video-based Internet sites, a company she grew from its infancy to a million dollar plus entity. In 2006, she accepted the Stevie Award (the Oscar’s of business) on behalf of the company for the Most Innovative Company under 100 employees; that same year the company was voted the Best Investment Opportunity at a Venture Forum in the Silicon Valley. A media personality, Solovic is a former small business contributor for ABC News and hosted a syndicated radio program, It’s Your Biz. She appears regularly as a small business expert on Fox Business, Fox News, The Wall Street Journal’s “Lunch Break”, MSNBC, CNN, CNBC and many other stations across the country. She hosted her own PBS special called Reinvent Yourself Now: Become Self-Reliant in an Unpredictable World. In addition to television and radio appearances, Solovic is a featured blogger on numerous sites, including Constant Contact, Entrepreneur, AT&T Business Circle, FoxBusiness.com, MasterCard, Intuit, The Pulse of IT (HP) and Samsung. Solovic was recently named in the Top 10 of both SAP’s “Top 51 Potential Human Influencers” and she consistently ranks in the top 5 of the “Top 100 Small Business Experts to Follow on Twitter” She has written four bestselling books which have been translated into multiple languages. Original Air Date: April 16, 2018
  • How MicroFame Media Turns Consultants (and Other Idea-based Businesses) Into Thought Leaders with CEO, Michael Schein (ep.497)

    How MicroFame Media Turns Consultants (and Other Idea-based Businesses) Into Thought Leaders as James Martell speaks with Michael Schein. Michael Schein is the CEO of MicroFame Media, a marketing agency that turns consultants into thought leaders when they don't have the time to make it happen on their own. Original Air Date: April 12, 2018
  • How To Power B2B Marketing With Effective And Engaging Video Storytelling

    Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter, the world's leading media and video production marketplace, to discuss how B2B marketers can use effective and engaging video storytelling to grow their network and their business. It’s an activity that can take many marketers out of their comfort zone, which is why Storyhunter manages a platform that connects its clients with a vetted network of over 20,000 producers, filmmakers, and journalists across in 180+ countries to produce branded content that clicks with audiences. David also draws from his long track record in social media marketing and storytelling to talk about video trends including the role of mobile, the rise of 360 video and the stories that move audiences most. Original Air Date: April 11, 2018
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