• Changing The Conversation Around Accounting

    Today on Entrepreneur Effect we are joined by Spencer Sheinin. About 4 years ago Spencer began thinking about what was next, and started working with startups and they kept asking him to be their CFO. He discovered he could not get info he needed from these businesses-bookkeeping 101 wasn't even in place. Spencer started Shift Financial 1.5 years ago which serves entrepreneurs by changing the conversation around accounting and give them power . Accountants do a terrible dis-service to entrepreneurs on accounting and how it works-reports are confusing. He has tools that can be used to direct your accountant to and hold them accountable to metrics you're trying to achieve. Spencer -Bought first company at 26-manufacturing had for 15 years-highly regulated and quadrupled sales in time.He then went into partnership in construction/real estate business and worked to get him out of the day to day processes so he could flourish. Original Air Date: July 16, 2018
  • The State of Google in 2018 - What It Takes to Rank Long-Tail Keywords and How Long It Takes (ep.506)

    The State of Google in 2018 - What It Takes to Rank Long-Tail Keywords and How Long It Takes as James Martell welcomes Brent Truitt, a full-time Internet marketer and part-time blogger who lives in Canada and the United States. Original Air Date: July 12, 2018
  • Sacramento Gone Wild with With Jared Gordon and Joshua de Larios-Heiman

    Bennet Kelley speaks with Jared Gordon, an attorney in the Business Practice Group of McCormick Barstow, LLP and Joshua de Larios-Heiman, CIPP/US, the founder and managing director of Data Law, They discuss various issues in the California State Legislature including new privacy law, net neutrality and an email bill. Original Air Date: July 11, 2018
  • Next Generation WordPress Plugins: Offloading, SaaS, & APIs

    WordPress plugins and the companies and individuals who produce them are undergoing a drastic transformation as the scale of WordPress eclipses more than a third of the web and larger and larger organizations are relying on plugins to power enterprise digital experiences. WPMU DEV executive Ronnie Burt joins us for this episode of PressThis as we explore how WordPress plugins are shifting from zip files with wholly contained functions that execute on your site to offloaded, SaaS powered, and API driven hybrids. Is this transformation okay? Why are plugins evolving in this way? What opportunities exist for product makers? We explore these questions and more with Ronnie who will be pulling from his wealth of experience at WPMU DEV and its suite of WordPress plugins. Don't miss this episode of PressThis. Listen now! Original Air Date: July 10, 2018
  • The Rise of Artificial Intelligence and SEO

    Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem. Original Air Date: July 5, 2018
  • New App Paves The Way For Marketers To Better Measure Out-Of-Home Engagement

    In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV sets in public places (in airport terminals, at gyms, bars and coffee shops, hospital waiting rooms, and elsewhere) where the sound is turned off. It’s a bad user experience for consumers, and it’s impossible for media companies and brands to measure their reach and impact. But now a new app from Tunity, which pulls in the sound over the internet so you can listen via your smartphone offers a solution. Our host Peggy Anne Salz catches up with Yaniv Davidson, founder of Tunity, to discuss the app, the opportunity to improve audience measurement for TV channels and advertisers, and the potential of the technology to spur a new phase of growth and innovation audio-visual advertising. Original Air Date: July 4, 2018
  • "Your idea isn't unique and that's okay" with Akshat Choudhary

    When Google launched there were countless search engines available, yet Google now dominates global search marketshare. Being first isn't a pre-requisite for success, yet so many of us freak out that someone else already had our idea or has even built it! In this episode of PressThis we interview Akshat Choudhary to talk about his product BlogVault and why he choose to enter the crowded security market and the successes and challenges he's faced along the way. If you're discouraged about pursing your idea because it's been done or even been done thousands of time before, don't miss this episode of PressThis. Listen now! Original Air Date: July 3, 2018
  • Bargaining Across Borders

    Dean is the founder of DFA Intercultural Global Solutions; and former Worldwide Director of Berlitz Cross-Cultural, and currently Executive Strategic Consultant for Dwellworks Intercultural. Based in New York City, Dean has played a central role in the development of the field of cross-cultural training and consulting. Dean has worked with most major Fortune 500 companies, national governments and NGOs (the United Nations and World Trade Institutes, among others), and as a guest lecturer and faculty for premier educational institutions, including Harvard Business School, Columbia University School of Business, New York University, and Darden Business School. His work has taken him to more than 100 countries. He is the host on CNN of the nationwide “Doing Business in … ” series; a frequent guest commentator on culture, global work and social issues for CNN, CNBC, the BBC and other radio and TV shows; and has been interviewed in Newsweek, USA Today, New York Times, and elsewhere. Original Air Date: July 2, 2018
  • Ep 329: Working with Crawl Budget, News on Google’s Assistant and Google Duplex, and More

    The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search Console, further evidence that Google Duplex is as good as it appears to be, and more. Original Air Date: July 2, 2018
  • ​Google AdWords and DoubleClick​ to be rebranded as Google Ads and Google Marketing Platform

    ​Google AdWords and DoubleClick​ to be rebranded as Google Ads and Google Marketing Platform. Google not punishing​ keyword stuffing, harshly. Reasons for HTML validatio​n – Roger Monti who seems to be challenging lots of what GG says. Google says they managed​ to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages. Original Air Date: June 28, 2018
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