• Work Stronger: Habits for More Energy, Less Stress and Higher Performance at Work

    Pete Leibman, leadership expert and speaker, is the author of the upcoming book Work Stronger: Habits for More Energy, Less Stress and Higher Performance at Work (Skyhorse Publishing, July 31, 2018)Work Stronger provides a step-by-step, science-based approach for increasing your energy, decreasing your stress, and taking your performance to a higher level. This book also features practical tips and powerful insights from private interviews that Leibman conducted with more than twenty-five prominent leaders. The group includes Chip Bergh, the president and CEO of Levi Strauss & Co., Dick Costolo, the former CEO of Twitter, and Janine Allis, an investor on Shark Tank.Pete's book's web site is WorkStronger.com, and his company web site is WorkStrongerConsulting.com. You can be able to contact him by email at Pete@StrongerHabits.com. Original Air Date: August 20, 2018
  • Stop Dismissing Google Display Network and Engage with Traffic That Converts

    Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts. Natalie focuses on strategic growth planning and testing. She explains how search marketers can find great results by building audiences off of your targeted names and doing some competitor conquesting. Original Air Date: August 16, 2018
  • CLBR #307: GDPR – Now What?

    Mark serves as a senior product and privacy counsel to Fortune 500 and 100 companies. A zealous advocate of privacy by design, Mark counsels end-to-end privacy implementation in all aspects of product development and go-to-market strategies. A frequent lecturer and speaker on US / EU comparative privacy laws and GDPR compliance best practices and strategies, Mark currently serve as Chairman of the Internet and Privacy Law Committee of the Business Law Section of the California Lawyers Association (formerly, the State Bar of California). Mark has been counseling on global privacy laws since 2004 and is a member of the International Association of Privacy Professionals. Currently serving as embedded Senior Counsel at Autodesk, Inc., through Paragon Legal, acting as a lead legal business partner for two business units, implementing privacy by design while helping build a new business and bring a new SaaS solution to market. Mark has advised companies around the world at all stages, from Fortune 100 to startups, to global privacy compliance, product development, and go-to-market strategies. Original Air Date: August 15, 2018
  • What Drives Mobile App Install Fraud--And Where You Are Losing Money

    Fraudsters are where the money is--and today that space is mobile apps. The App Economy is on track to be worth a whopping $6.3 trillion by 2021. To put that in perspective, it represents an economy the size of Japan. Meanwhile, mobile ad fraud numbers are seeing meteoric growth, doubling year-over-year during the first quarter of 2018 and contributing an ever-increasing portion to overall global digital ad fraud. App Install fraud, in particular, is among the most costly and complex types of mobile ad fraud as it impacts all marketers who pay for app installs--and that is the vast majority worldwide. Our host Peggy Anne Salz catches up with Gary Danks, Managing Director & Founder at Machine Advertising, the only company entirely dedicated to stopping app install fraud, to discuss what app install fraud is and who the perpetrators are. Gary also walks us through the questions you need to ask ad partners and the red flags you need to watch. They also dive into eye-opening research, conducted by Machine Advertising, that shows 56% of app installs analyzed were detected as fraudulent. Original Air Date: August 15, 2018
  • Word Around the Campfire - WordPress News

    In this episode of PressThis we discuss the latest news and updates in the WordPress community. This is a huge episode covering some very big news in WordPress core, movers in the WP product world, and from around the community. Don't miss this chance to keep up with the latest news in WordPress, so you can adjust your strategy and stay a step ahead. Listen now! Original Air Date: August 14, 2018
  • Innovating business in a new industry

    Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors. Neely is considered a consumer behavior expert with insights that span all demographics and across all key areas of discretionary spending. Key career awards include top sell-side analyst in The Wall Street Journal Best on the Street analyst. Original Air Date: August 14, 2018
  • Growing A Business All Because Of Work Culture

    Today on Entrepreneur Effect our host is joined by Scott J. Bintz. Scott, an e-commerce entrepreneur, author, and founder of Realtruck.com. RealTruck began in the basement of a duplex in 1998, that grew into a 100+ million dollar e-commerce super-store from North Dakota. Recognized as a Top Place to work by ND Young Peoples & Prairie Business Magazine. All because of work culture. Scott would love to share his experiences and knowledge in e-commerce, marketing, or business culture with your audience. Letting people know that it does matter where you come from, you can still succeed. Grew up poor in a trailer park, single mom was a waitress. Got a grant to go to college and was in military to pay for college, got a degree in economics. Went into the wireless industry then started the 2 year contract with discounted phone-won an award for the promo. Was demoted even though it exploded sales and commissions. Left that job and worked with a startup making pickup bed covers-set up dealers. Started his own business repping manufacturers and connected them with dealers to sell the covers. Set up a local brick and mortar and worked the trade show circuit. Talked some dealers into doing a TV ad and it worked. Bought his first online order, and started thinking that would be a good way to sell the pickup covers, by selling online with video of TV ad. Had a friend who was in school to be a web developer. None of the dealers wanted to do it. Set up a test on their own and made sales the first day they launched so he went to dealers to tell them they had to start selling online. Grew into an e-commerce company, RealTruc-started in his basement. Dropshipped everything and grew to $8million. Won an award for innovation and started looking into the culture, and started identifying as an e-commerce company that sells truck accessories. Started noticing Zappos and liked the business model and toured them and he got re-inspired to bet it all on culture. Wrote core values and put them on the wall a year later no one embraced them! Original Air Date: August 13, 2018
  • How to Hire a Virtual Team to Help Take Care of Things So You Can Take Time Off (Ep.509)

    James and Arlene talk about How to Hire a Virtual Team to Help Take Care of Things So You Can Take Time Off. They talk about the benefits of project management applications. Their app of choice is Basecamp, which helps groups of people to finish projects together. For example, Arlene uploads project descriptions and assigns tasks to her team members. As each person finishes their part of the job, they tick it off as complete in Basecamp. Original Air Date: August 10, 2018
  • How To Design Customer Experiences To Keep Your Brand Fresh, Relevant And Remarkable

    Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design memorable moments for each sensory channel and orchestrate efforts to deliver multi-sensory experiences that ensure your brand will survive and thrive. Aaron also tells us why impressions are outdated and irrelevant metric in a market where engagement is the prize. Original Air Date: August 8, 2018
  • Community Involvement To Mental Health In Freelancing

    "Today we’ll be talking with Scott DeLuzio about a broad range of topics ranging from community involvement to mental health in freelancing. As a soldier, Scott brings unique perspective to the development world. We’ll talk a bit about how that experience equips him in a career in freelancing and product development. We’ll touch on WordCamps, freelancing, and how mental health plays an important role in our work lives. " Original Air Date: August 7, 2018
  • Next Page