• Google's Shift to Search Journeys Facebook admits Big Mistake

    Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords in plaintext for years. The discovery was made in January, said Facebook’s Pedro Canahuati, as part of a routine security review. None of the passwords were visible to anyone outside Facebook, he said. Facebook admitted the security lapse months later, after Krebs said logs were accessible to some 2,000 engineers and developers. It used to be that Google’s algorithm tried its best to give users the answers they were searching for. However, today, things aren’t that simple. With concepts like user intent and the buyer’s journey becoming increasingly important, Google has revamped its algorithm in order to better understand what users are actually searching for when they type in a phrase or question.Google has stopped supporting the rel=next/prev markup it launched back in 2011. The interesting part is, Google has not supported it for the past few years and didn’t tell anyone! Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is performing well in search. Original Air Date: March 21, 2019
  • Navigating the jungle of mobile ad creatives in 2019

    How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app. Our host Peggy Anne Salz from MobileGroove catches up with veteran growth marketer Shamanth Rao to do a SWOT analysis of ad formats and discuss video ad best practices. Shamanth also talks about RocketShip HQ, his new venture where he is the Founder & CEO, and shares actionable advice around how you can make short-form video content work for your app. Original Air Date: March 20, 2019
  • Getting your head around headless with Click Here Labs' Jonathan Jeter

    "We've all heard about JS decoupled ""headless"" WordPress deployments using frameworks like React and Angular, but are these approaches right for you? In this episode of PressThis we interview the super smart Jonathan Jeter of Click Here Labs about his thoughts on the advantages and disadvantages of JS decoupled headless WordPress architecture. Listen now to get insights into how headless affects things like speed, workflow efficiency, capabilities, and hiring. If you're confused about choosing headless as part of your approach to building web applications, don't miss this episode of PressThis. Listen now!" Original Air Date: March 19, 2019
  • What Do Advisors Do?

    Gillian and Anne discuss the defining characteristics of a successful advisory board and how they will benefit your startup. In your early stages you will have ad hoc advisors to help get through the thorny startup underbrush. Advisors are valuable to a startup from the beginning. Whether they are experts in the field of your product, or markets for it, or financial management. All of these support founders by allowing a sounding board for decision making. Or providing a high level view, since we know day-to-day startup operation is usually deep in the weeds. Your advisors will be your counsel, your experts. Find ones who have done this before. 2. Your advisors will lend their good names to your efforts. Find the best you can. Reach high! In the early stages you call on them when you need them. Later you may formalize your group of advisors into a board with periodic meetings and reporting, and then you may be compensating them. Original Air Date: March 18, 2019
  • How artificial intelligence is changing the game for digital advertisers

    Patrick McKenna is the Founder and CEO of Strike Social, a global social media advertising company. A graduate of Washington State University with a B.A. in English and emphasis in Pre-Law, Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded WCI Telecom in 1994, a telecommunications company and has served as a senior business development manager for Microsoft and iBeam Broadcasting. Strike Social is not your typical social media solution. They provide 24/7 global engagement with your media partners to drive strategic business outcomes. Original Air Date: March 18, 2019
  • Ep 350: SEO for Image Search, Domain Authority & JavaScript and SEO

    The gents discuss SEO for image search courtesy of Gary Illyes' keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile Knowledge Panel, and more on SEO for JavaScript sites. Following that, they dig into some Mueller files and multilingual SEO for images. Original Air Date: March 18, 2019
  • Issues For Automated Advertising

    Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency and impact. The company name refers to the toughest crossword puzzles that can be solved if you decipher a large horizontal word in the middle of the puzzle. According to Wheeler, in many difficult puzzles these are often around 32 or 33 across. “33Across unlocks the puzzle of quality online advertising,” says Wheeler. Original Air Date: March 14, 2019
  • Google’s ‘Florida 2’ algorithm update And A Broad Core Search Algorithm

    Not long after Google released a broad core algorithm update on March 12, some in the industry began calling it the “Florida 2 update.” But the moniker has created a bit of confusion among SEOs who wonder if this week’s release is related to the Florida update in November 2003. It’s not. Here’s what you need to know. oogle does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do anything specific to fix your rankings. Google’s previous advice is, “there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” An article was highlighted yesterday but some folks in the search community implied that after a rater visits your site your rankings can immediately improve or drop down - that is not true. Original Air Date: March 14, 2019
  • Create traffic from traffic. Optimizing content discovery on the sites you build with Bibblio's Mads Holmen

    "If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there! Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to you or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!" Original Air Date: March 12, 2019
  • If you were about to leave this planet, what would you say, and who would you say it to?

    Philip spent most of his life wearing masks pretending to be important to hide his own deeper insecurities. Despite building multi-million dollar businesses, becoming a best selling author and buying real estate in 7 different countries, he felt an emptiness. All the time he was ignoring his own internal guidance system that he suppressed while focusing on goals and in turn, the right mindset to achieve them. Philip believes our obsession with the right mindset is leading people to create and live unauthentic lives while the very nature of goals actually pushes us to live in the future and not be present. If you were about to leave this planet, what would you say, and who would you say it to? This shocking and provocative question is at the core of the remarkable and inspiring book, One Last Talk: Why Your Truth Matters And How To Deliver It. This book emerged from the speaking series designed to help people discover their truth, and then speak it out loud, developed by renowned coach Philip McKernan. In this book, McKernan goes beyond the event, and dives into what it means to discover your truth and speak it, why people should do this, and then deeply explains exactly how this can be done. If you feel living more authentically could allow you to have a greater impact on others, or you can't find the words to speak your truth as boldly as you know you need to, this is the book for you. Original Air Date: March 11, 2019
  • Next Page