• Google's AI And More With Nil Rooimans

    We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on. Original Air Date: September 19, 2019
  • Syndicated Content Over Original Publishers And The Google Search Bug

    Google announced an algorithm update intended to rank original news higher. Despite Google’s update, apparently an authority site like Yahoo News can syndicate content and outrank the original. In the past 24 hours or so, we had numerous reports sent to us that searchers are seeing only URLs for the Google search results snippets. The title and description portion of the snippets were missing. LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile. New research from LinkedIn shows that 76% of professionals wish that employers were able to verify their skills. In response to that feedback, LinkedIn is providing a way for professionals to validate their skills to employers, which can help them stand out amongst other candidates. Original Air Date: September 19, 2019
  • Thinking outside the blocks. How dev teams are creating websites content creators LOVE to use

    "The new WordPress block editor (codenamed "Gutenberg) has introduced a world capability for developers and content creators. As brands and agencies adopt these new capabilities inside of WordPress #core, they are starting to realize that empowering the relationship between the developer and content creator unlocks incredible operational agility. Ideas move faster than ever before. Using block-focused strategies is allowing content creators to create unique and beautiful experiences the same day they have the idea, and often without needing help from a developer. Developers are discovering that by empowering content creators they are now free to innovate in inspiring ways without being saddled with a mountain of ""soul-crushing"" landing page tickets. Of course, brands are benefiting from the increased velocity in bringing ideas to life and the innovation and integrations development teams are now free to build. The web is poised to innovate a LOT faster. But what about YOUR block strategy? What are you doing to inspire your dev team and empower your marketing teams? In this episode of PressThis, host David Vogelpohl shares his thoughts on the impact the new block editor is having in WordPress, strategies & tactics for building your own ""block arsenal"", and how you can deploy a block strategy that allows your developers to build innovative experiences your content creators LOVE to use. Stop wondering ""I wonder what the heck I'll do with Gutenberg?"". Listen to this episode of PressThis now!" Original Air Date: September 17, 2019
  • Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries

    In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and avoid disaster we need to totally rethink the model. McCourt lays out the reality of the dangerous situation we find ourselves in and suggests solutions which will empower everyone, including business people, politicians, diplomats, and teachers, to repair the damage we have already done, and prepare for the dramatic changes to come. Our guest David McCourt talks about how our 3 biggest problems in the U.S. - housing, education and healthcare - need a complete overhaul in order to keep our economy stable and keep the U.S. the haven for entrepreneurs it's always been. He says that incremental change will not work. We need to completely rethink the constructs, and these problems are ripe for the right entrepreneur to come along and solve them. Original Air Date: September 16, 2019
  • SEO 101 Ep 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners

    John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of sites may show in desktop search, more news on Google’s efforts against domain leasing for SEO benefits, and much more. Original Air Date: September 12, 2019
  • Nofollow Link Attribute Change and How it Affects SEO

    Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on Twitter. I will go through what changed according to the announcement and then cover almost all of the responses from Google (removing duplicates) so you get a full perspective of this change. Nofollow is an HTML attribute that is added to links. It tells Google that a link is not trusted. It was originally designed to combat blog comment spam. It evolved for use on advertising links and for user generated links that couldn’t be 100% trusted. Google’s systems cannot verify the accuracy of content; instead, it relies on signals that the company thinks aligns with “relevancy of topic and authority,” according to Danny Sullivan, Google’s search liaison, in a tweet posted from his personal account on September 9. This attracted attention from SEOs and kicked off a conversation. Original Air Date: September 12, 2019
  • Powering Mobile Campaigns With Affiliate Marketing

    Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact. Original Air Date: September 9, 2019
  • How Canonical URLs are Chosen And WordPress Hackers

    In the latest installment of the #AskGoogleWebmasters video series, John Mueller tackles the topic of how Google chooses canonical URLs. Mueller says its common for websites to have multiple, unique URLs that lead to the same content. For example, there’s WWW and non-WWW versions of a URL. Another common configuration is when the homepage is accessible as index.html, or when upper and lowercase characters in URLs lead to the same pages. Hackers are reportedly exploiting vulnerabilities in over ten WordPress plugins in order to backdoor sites with rouge admin accounts. This is an escalation of an attack that was reported on back in July in which attackers were hijacking sites to serve ads, scams, and malicious app downloads. Now, the same hacker group is taking complete control of vulnerable sites using similar tactics. ZDNet reports as of August 20 the hacker group modified the malicious code planted on hacked sites. Original Air Date: September 5, 2019
  • The Cookie Crumbles--And People-Based Marketing Explodes

    The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms. Our host Peggy Anne Salz catches up with Stefan Blumenthal, Country Manager DACH, and Sandra Stenzel, Data Consultant, at Zeotap, to discuss the rise of people-based marketing and how marketers can approach this opportunity in a privacy-friendly way. Stefan and Sandra tell us about Zeotap--a data platform that makes large-scale, deterministic data assets easily accessible to the digital advertising market--and share how Unilever uses people-based marketing to enhance and elevate digital marketing campaigns. Original Air Date: September 5, 2019
  • Does Optimizing In-App Purchases Really Help Your App's ASO?

    Apple allows in-app purchases to appear in-app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO. This episode looks at how you can optimize in-app purchase copy with relevant and enticing keywords and why Dave is convinced granularity and personalization are poised to be “the next big thing” hitting the app stores. Original Air Date: September 4, 2019
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