• Google favors a small number of major outlets And SEOs Not Happy With Google Ads

    In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google’s search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months. Original Air Date: May 16, 2019
  • Ep 355: GoogleBot Gets a Major Upgrade, Integrates Podcasts, and Google Search Console News

    GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of podcasts in search results, issues with Google Search Console, a new ‘How-To’ for structured data markup, and more. The episode is topped off with answers to more great questions from the SEO 101 Facebook Group. Original Air Date: May 16, 2019
  • Simple Strategies To Navigate The Complexity Of Mobile App Marketing

    App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables. The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, to highlight the ways marketers can cut through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts. Original Air Date: May 15, 2019
  • Understanding Your Users: Leveraging Tools to Grow Your Website

    Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights. We install something like Hotjar on every one of our client sites when optimizing. Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continually evolving, getting easier to use and less expensive. These are the tools that buy you more time to be creative, ground breaking and successful. We start off the podcast talking about all of the things Hotjar brings to the table under a single subscription. Then we talk about the outcome of leveraging tools like this – how do they actually empower marketers serve their online prospects better? Listen to the Podcast. It’s well worth it. Original Air Date: May 15, 2019
  • Word Around the Campfire - WordPress News for May 2019

    "In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series ""Word Around the Campfire"". We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability & WordPress core, and much more! If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!" Original Air Date: May 14, 2019
  • Single Keyword Ad Groups (SKAGs) and Thoughts on Smart Shopping Campaigns

    David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts. Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group. They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns. Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping. Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those). Original Air Date: May 9, 2019
  • Why Marketers Must Master The Art Of Digital Persuasion

    Marketers focused on maximizing the role and return of mobile in campaigns and strategies to reach and engage people must open the aperture of how they view and pursue consumers using new channels and innovations, such as voice interfaces and machine learning, rising up the ranks to profoundly impact the customer journey. This is the view of Jeff Hasen, a leading digital strategist who shares insights and key takeaways from his latest book, The Art Of Digital Persuasion. A seasoned marketer and thinker, Jeff explores the impact of all the digital technologies, not just mobile, on where (and how) brands and advertisers will find tomorrow’s customers and prospects—and the experiences they will need to deliver to keep their customers coming back. Jeff also talks about the evolution of mobile and the future of personalization. Original Air Date: May 9, 2019
  • GoogleBot Runs Latest Chrome And New Speed Report

    Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay up-to-date with the latest version of Chromium, their popular Chrome browser. This brings thousands of new features to Googlebot for crawling purposes. I did cover this last night at Search Engine Land and this news shouldn't come as a surprise to anyone - we saw Google testing this just a few weeks ago. Google announced it a year ago at Google I/O 2018 but didn't launch FAQ and How-to structured data until a year later at this years 2019 Google I/O event. It comes with new rich results and new Google Search Console enhancement reports. At Google I/O they demonstrated a new report within Google Search Console named the Speed Report. It is currently in beta or experimental mode but they showed some screen shots of it in action. Original Air Date: May 9, 2019
  • Agency Relationships with Garrett Mehrguth

    In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency. That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned. Garrett tells us how to solve these problems in this week’s episode. Original Air Date: May 7, 2019
  • How Facebook Advertising and Search Advertising are Synergistic

    David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test’s performance. Original Air Date: May 7, 2019
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