• Google’s top searches in 2018 and Moving Hosting Companies

    Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual list of top searches around the world, including overall searches and searches in various categories. Top queries reflect everyday questions, as well as the people and events that made headlines in 2018. Certain events led to people searching for how to improve their everyday lives, Google notes.Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent GoogleBot from crawling your site. But in general, moving hosts doesn't have a negative impact on your rankings. Original Air Date: December 13, 2018
  • Why being honest in how you communicate is the best way to win—and keep—your audience

    From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. They discuss why brands must be honest and upfront in how they communicate with consumers and delve into the data that shows it really pays to be considerate and genuine—at every stage of the funnel and every touchpoint in the journey. Original Air Date: December 13, 2018
  • Money Rock: A Family’s Story of Cocaine, Race, and Ambition in the New South

    A former reporter for the Charlotte Observer, Pam Kelley has won honors from the National Press Club and the Society for Features Journalism. She contributed to a subprime mortgage exposé that was a finalist for the 2008 Pulitzer Prize for Public Service. She is the author of Money Rock: A Family’s Story of Cocaine, Race, and Ambition in the New South (The New Press). Meet Money Rock. He’s young. He’s charismatic. He’s generous, often to a fault. He’s one of Charlotte’s most successful cocaine dealers, and that’s what first prompted veteran reporter Pam Kelley to craft this riveting social history—by turns action-packed, uplifting, and tragic—of a striving African American family, swept up and transformed by the 1980s cocaine epidemic. This gripping tale, populated with characters both big-hearted and flawed, shows how social forces and public policies—racism, segregation, the War on Drugs, mass incarceration—help shape individual destinies. Money Rock is a deeply American story, one that will leave readers reflecting on the near impossibility of making lasting change, in our lives and as a society, until we reckon with the sins of our past. Original Air Date: December 12, 2018
  • Allowing Your Employees To Achieve Their Dreams By Empowering Them To Follow Them

    Today on Entrepreneur Effect we are joined by Craig Handley, the author of Hired To Quit Inspired To Stay. Craig structured his company, ListenTrust, with a culture that honors personal values, giving back, and allowing everyone to pursue their own dreams. With his book, Craig can help everyone do the same. In Hired to Quit, Inspired to Stay, he draws upon the trials he's faced to encourage other leaders to create their own ideal enterprises. With valuable lessons and indispensable advice, he'll show you not only how to establish a culture that inspires employees and customers, but how to survive and enjoy the bumpy business ride. Dush dives into the reason Craig wrote this book and how he developed this mentality into a winning formula. Original Air Date: December 10, 2018
  • Ep 342: SEO is About Consistency, Google Q&A Markup, and Mueller Files

    Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for a question and answer sites, the questionable result of an SEO survey, how mixed media on a page helps with SEO, and they address a question from a listener. Original Air Date: December 10, 2018
  • PPC-LinkedIn Profile Targeting now available on Bing Search Ads

    LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform. LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta. Original Air Date: December 6, 2018
  • Wordpress 5 And Google Competitor Takes Shots Through New Poll

    Aaseesh from Google responded to a complaint about Google not picking up on a web site's canonical tags. He said that "even if you setup the canonical tags properly, other signals like inconsistent redirects can make Google not select your preferred URL". As you know, Search Engine Land was delisted from Google's search results for most of the day on Friday because a bug in Google's hack sites classifier labeled the site as being hacked. Colin McDermott ran a Twitter poll asking if Google should delist the site or just issue a warning. 2/3rds of those who responded said Google should just issue a warning. DuckDuckGo, a Google competitor, came out with a study that claimed Google's search results create what is known as a "filter bubble," this influencing what you click on and see. Google came to Twitter and defended themselves saying their personalization does not do that. Original Air Date: December 6, 2018
  • Master Organic Search To Boost Mobile Discovery And Fuel Growth in 2019

    Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience. It’s straight talk, deep insights and fast answers in our ongoing series with Dave Bell, Co-Founder, and CEO of Gummicube, a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers. In this episode, Dave talks us through the trends and changes that marked 2018 and calls out some of the misinformed ASO practices you should avoid in 2019, including how often you *really* need to update metadata and test and optimize keywords. Check out the first in our series here. Original Air Date: December 6, 2018
  • Ep 341: Changes to Google My Business, How to Handle Seasonal Content, and a Ross Rant.

    Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mueller file, and Ross rants about unethical business practices in SEO. Original Air Date: December 6, 2018
  • CLBR #321: A Look Inside Social Media Content Moderation with Tarleton Gillespie

    Gillespie explains that his book I have been writing about the impact of platforms and the digital transformation for fifteen years,” said Gillespie. “This book explains how content moderation works: how the platforms think of their responsibilities, the way they create and articulate the rules, the labor behind the scenes, and recent efforts to automate it all.” Based on interviews with content moderators, creators, and consumers, this book contributes to the current debates about the public responsibilities of platforms, be it about harassment, data privacy, or political propaganda. Gillespie argues that content moderation still receives too little public scrutiny. How and why platforms moderate can shape societal norms and alter the contours of public discourse, cultural production, and the fabric of society. Original Air Date: December 5, 2018
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