• The Future of WordPress Page Building with Beaver Builder Founder Robby McCullough

    The WordPress community is obsessed with the new Gutenberg page building experience, but what about the existing suite of page builders like Beaver Builder? What role do they play in a Gutenberg world? In this episode, we interview Beaver Builder co-founder Robby McCullough and discuss how Beaver Builder is approaching the Gutenberg editor, what key areas he sees which differentiates Beaver Builder today, and how Beaver Builder will be delivering value to customers well into the future. If you're using Beaver Builder in your stack or if you've considered doing so, don't miss this episode of PressThis. Listen now! Original Air Date: September 18, 2018
  • The Importance Of Creating Content And Delivering It To The Public

    Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter & anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and many other media outlets. Because of Christina's experience in the communications industry, shes networked and connected with the best in the business to build a team of true professionals who can handle almost any and every marketing needs a business or brand has. With a bachelor’s degree in public affairs journalism and more than a decade of storytelling, she understands the importance of creating content and delivering it to the public. Original Air Date: September 18, 2018
  • Google Search Console Out Of Beta And Chrome Makes Major Update

    Google has announced the new Google Search Console is out of beta after being tested for over a year. Over the year, Google has done a full open beta invite to all users and has been migrating features from the old Google Search Console to the new version. Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices.The most dramatic change is a new feature called Omnibox Smart Answers. It allows users to get answers to questions in the address bar without loading a website. These are rich results shown in the address bar. Chrome calls the address bar the Omnibox. And it calls the rich results shown in the Omnibox, Smart Answers. Original Air Date: September 13, 2018
  • The Secrets on How To Get The Most Out Of Your Affiliate Manager (ep.512)

    James Martell speaks with Dustin Howes, the Founder & Chief Coach of PerformanceMarketingManager.com about the Secrets on How To Get The Most Out Of Your Affiliate Manager. Plus, learn some tips on how you can become your own affiliate manager. ​ Original Air Date: September 13, 2018
  • CLBR #311: Matthew Schaefer on Online Sales Taxes After Wayfair

    Matthew Schaefer, a Partner at the law firm Brann & Isaacson, has focused for nearly 20 years on state tax matters and contested proceedings before courts and administrative tribunals. He was co-counsel before the U.S. Supreme Court for the Respondents in South Dakota v. Wayfair Inc., 135 S.Ct. 2080 (2018) and for the Petitioner in Direct Marketing Association v. Brohl, 135 S.Ct. 1124 (2015). Matthew advises numerous e-commerce vendors, multi-channel merchants, and trade associations, and has represented the challengers in nearly every leading court case testing the constitutionality of state “economic presence” laws that impose burdensome tax and regulatory obligations on remote sellers. Matt is a co-author of ‘Eyes on eCom Law,’ a blog that reports on legal developments of interest to direct marketers and online sellers. Brann & Isaacson is unique among its peers—a boutique law firm grounded in Maine that represents over 100 large and small online and multichannel companies across the country. The firm is general counsel to L.L. Bean, one of the most prominent and admired retailers in the industry. Today, we advise many of the companies in the Internet Retailer’s Top 500 Guide, as well as many small companies that hope someday to be included in that list. Brann & Isaacson is based in Lewiston, Maine which is approx. 40 miles north of Portland and 135 miles north of Boston. It was in Lewiston where Muhammad Ali had his first title defense, knocking out Sonny Liston in the infamous phantom knockout. Original Air Date: September 12, 2018
  • How LAMA Automates Interviewing To Power Amazing Content Marketing

    Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it--and video gives your brand (or your personal brand) a strong voice in the marketplace. But what do you do if you can’t afford the time and expense to organize teams to film on-location or journalists to prepare the questions? Thankfully, there is an app for that and a platform you can use to reach and engage audiences everywhere. Our host Peggy Anne Salz from MobileGroove catches up with Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video Q&A app that allows marketers to automate interviews with experts, celebrities and people with interesting stories in order to power amazing and effective content marketing. They walk through the steps to use the app and the use cases and scenarios—from consumer brands to tech founders--where video content can add value. Mario also discusses how he is using the app to acquire users and how you can benefit from exposure on the platform and e-zine he has developed to extend the reach of video content produced with LAMA. Original Air Date: September 12, 2018
  • Reviving Employee Motivation to Power Through Q4

    Now seems like a good time to address keeping your team motivated. Near the end of Q3 post-summer spirits may be flagging, especially if your company is progressing more slowly than you thought it would back in the enthusiasm of Q1. Gillian and Anne talk about how to revive employee motivation. You start the year with a plan, and sometimes the execution doesn’t go according to plan, or you discover your assumptions were off the mark. Or you hit a period of rapid growth, a mark of success for sure, but so unsettling for your team. What to do to keep your team motivated? On the bus? With the program? On track? Gillian and Anne have plenty of tips, with help from their friends at First Round Review, and researchers at Google. Original Air Date: September 10, 2018
  • Ed Breault The Vice President of Marketing for Aprimo

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo. Founded in 1998, Aprimo is a category-leading provider of marketing operations management solutions that enable marketers to manage the five essentials of marketing: planning, spending, creation, distribution, and performance. Aprimo's comprehensive suite maximizes the effectiveness, accountability and overall value of a company's marketing investment. Original Air Date: September 10, 2018
  • Henry Bruce The SVP of Marketing Contently

    Today on Digital Marketplace we speak with Henry Bruce, SVP of Marketing Contently. Bruce is a seasoned B2B sales and marketing veteran. He also has substantial experience as a buyer and user of SaaS-based marketing platforms. In his new role, Bruce leads Contently’s go-to-market strategy and positioning, revenue and product marketing, marketing communications and analyst relations. One of Bruce’s key objectives is to elevate Contently’s brand and positioning in the marketplace by leveraging Contently’s unparalleled thought leadership and client success. Contently is the content marketing solution of choice for the world’s most valuable brands. We help global enterprises deliver superior customer experiences with engaging and accountable content that builds trust, intimacy and loyal customer relationships. The Contently Suite is the industry’s only solution that fuses art with science, by integrating technology, talent and strategy into one unified approach to achieve content mastery. Original Air Date: September 10, 2018
  • Peter Loibl of Concured

    Today on Digital Marketplace we speak with Peter Loibl of Concured. Loibl’s reputation stems from his early-stage involvement in the Content Marketing Institute (CMI), serving as the media company’s first Vice President of Sales and publisher of Chief Content Officer magazine. Loibl played an integral role in CMI’s rapid growth, negotiation and eventual acquisition for $17.6 Million + profitability earn-out in 2016 by United Business Media (UBM), where he was promoted to oversee business development for a number of their leading US events, in addition to his leadership duties at the Content Marketing Institute. Original Air Date: September 10, 2018
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