Ad Extensions, Often Underused and Sometimes Abused
Original Air Date: November 5, 2014
Ad extensions bolster your ads and are proven to increase click-through rates, but are still often underused. Not every extension is right for every business. Listen as Dustin and Maria walk you through the ad extensions that will create the most impact and how to use them effectively. Callout extensions are a perfect example of one extension everyone can and should be using. Other extensions reviewed are Sitelinks, Call Extensions, Seller Ratings and Upgraded Location Extensions.To learn more about ad extensions and writing great ads, visit the PPC Professionals AdWords Best Practices Tutorial.