Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App
Original Air Date: July 31, 2019
As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage? We get straight answers to crucial questions when our host Peggy Anne Salz catches up with Nadav Ashkenazy, VP Global Partnerships, ironSource, a company that builds technologies to help app developers take their apps to the next level. IronSource provides the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. Nadav, who works closely with some of the world’s largest gaming app companies, draws from his first-hand experience to provide top tips on the best ad units and his take on the hottest app marketing trends.