Adjusting to the Mobile-First Index
Original Air Date: November 16, 2016
On Nov. 4, Google announced that it is moving toward a mobile-first index. Currently, the index is based on desktop versions of websites. In the future, the index will look to mobile versions of sites primarily instead. Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander talk about what that means for digital marketers. This major change is something that digital marketers need to prepare for now. Listen in to learn more about the change and how to best prepare. And later in the show, you’ll hear the latest news when it comes to Snapchat ads, haptic ads and ads in Facebook Messenger.