Adsquare: Why Location Context Powers Better Programmatic Advertising
Original Air Date: May 12, 2015
Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his advice. The post adsquare: Why Location Context Powers Better Programmatic Advertising appeared first on Mobile Presence.