• Amazon PPC Challenges Google Ads And Google Tests Locations

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    During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn’t clear what Giannandrea’s involvement with Siri would be, but the virtual assistant definitely could definitely use his help. Indeed, earlier this week, Apple merged Siri and its machine learning groups under Giannandrea’s leadership. He’s now “Chief of Machine Learning and AI Strategy.”

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