Behavioral Brand Planning and Engagement
Original Air Date: November 16, 2010
Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. His consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in search of a good drink.