Branding vs. Direct Response Marketing
Original Air Date: May 25, 2016
Listen in as Virginia Nussey, Duane Forrester, Kristi Kellogg and Paula Allen take a deep dive into branding vs. direct response marketing. Branding is often a matter of how something looks and feels to a user, while direct response marketing focuses on how something functions. The team talks about how to marry these two objectives and end the war between them. They’ll also talk about the latest digital marketing news, including the debut of Google Home, major updates to AdWords, the French raid of Google’s Paris offices and SEO training opportunities in Milan, Italy.