Building up your personal brand and building out your app marketing footprint
Original Air Date: March 7, 2019
Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica, a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same. She also draws from her first-hand experience to map the do’s and don’ts of TV advertising and media buying, and weighs in where and how you can use marketing automation and AI to be more effective--even if on a tight budget.