Changes in Women's Buying Behaviors
Original Air Date: October 13, 2015
Today on Purse Strings Maria Reitan is joined bySamantha Skey , Chief Revenue Officer at SheKnowsMedia. Maria and Samantha discuss a recent study about how changes in women's buying behaviors are important for America. They also touch on theevolving trend where female consumers are less persuaded by celebrity endorsements and more drawn by everyday experts online.