Combine Product And Marketing To Improve App Conversion And Wow Your Users
Original Air Date: June 13, 2018
Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia Wu, Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users instantly with doctors over video feed. Julia, a Mobile Hero recognized by Liftoff for her user acquisition expertise, shares how combining product and marketing teams allowed the company to increase revenues by 10% year-over-year. Julia deep dives into the steps you need to follow to get your teams talking on the same page and fully focused on improving the user journey. She also recalls her background in retail and how she balances the need to engage and re-engage people who use the app with the requirement to respect their personal privacy.