Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Management
Original Air Date: May 20, 2014
Seth Besmertnik, the CEO of Conductor explains why publiclydeclared paid media is dead and headvocates going after free web traffic with an idea called web presence management and releases a new product to help retailers do it. He tells us about the new Conductor Searchlightmarketing platform equipped withintegrated tools to help with reputation management and content analytics tohelp brands capture consumers early in the purchase cycle.
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