Conversion Rate Optimization with Tim Ash
Original Air Date: October 23, 2014
Shane and Maria discuss conversion rate optimization with Tim Ash, CEO of SiteTuners. Tim shares the Holy Trinity of the design of an effective direct response page. Include a clear headline, a form with directions and a button that tells you what youre going to get. Strip back your landing pages to the essentials and be sure that design elements directly support an intended call-to-action. Your website visitors may not be ready to buy, offer an alternative call-to-action to these users that you can later convert to customers.