• Conversion Rate Optimization with Tim Ash

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    Shane and Maria discuss conversion rate optimization with Tim Ash, CEO of SiteTuners. Tim shares the Holy Trinity of the design of an effective direct response page. Include a clear headline, a form with directions and a button that tells you what youre going to get. Strip back your landing pages to the essentials and be sure that design elements directly support an intended call-to-action. Your website visitors may not be ready to buy, offer an alternative call-to-action to these users that you can later convert to customers.
     
    A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.

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