Conversions on Mobile and AMP Updates
Original Air Date: August 10, 2016
Mobile traffic is increasing, but the majority of organizations are making less than 30 percent of their revenue from mobile devices. What do you do when traffic doesn’t translate conversions? That’s what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg explore in this mobile-focused episode of SEM Synergy. In the second half of the show, they dive into accelerated mobile pages. AMP has been rolled out to ecommerce, entertainment, travel and recipe sites, and Google reports that four million new AMP pages are being created every week. This increase in AMP adoption has led to new developments in the SERP – listen in to find out the latest AMP news.