Designing For The Customer Journey In-Store
Original Air Date: July 9, 2014
Peggy and Shahab speak with Ben Adams, founder of Function 22, a consultancy advising top retailer brand, B&Q in the U.K., how to design a customer journey in-store that spans multiple customer touch points. We also discuss why equipping clerks on the floor with tablets is table stakes when delivering customer service to mobile-savvy shoppers. The post Designing For The Customer Journey In-Store appeared first on Mobile Presence.