Do You Know What a Sponsored Link Is?
Original Air Date: October 5, 2010
Young people appear in their searches on Google using both sponsored and non-sponsored links. Contrary to previous research 41 percent do not even know what a sponsored link. Roy and guest co-host Dennis Siever discuss this story that appeared in the October issue of the Journal of Marketing. They also discuss the blue arrows that come up as part of the new keyboard navigation system that rolled out for Google Instant this week.