eCommerce Building Your Brand Community
Original Air Date: February 16, 2015
eCommerce Building Your Brand Community Air date: Feb 16, 2015 Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers - therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers -- Hint: price can't be all of it. Your product must be useful and helpful, not full of hype.