• eCommerce Building Your Brand Community

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    eCommerce Building Your Brand Community Air date: Feb 16, 2015 Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers - therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers -- Hint: price can't be all of it. Your product must be useful and helpful, not full of hype.

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