Ed Breault The Vice President of Marketing for Aprimo
Original Air Date: September 10, 2018
Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo. Founded in 1998, Aprimo is a category-leading provider of marketing operations management solutions that enable marketers to manage the five essentials of marketing: planning, spending, creation, distribution, and performance. Aprimo's comprehensive suite maximizes the effectiveness, accountability and overall value of a company's marketing investment.