Expanding Your App Footprint And Revenues Across Asia
Original Air Date: November 28, 2018
Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value. We have a crash course in both when our host Peggy Anne Salz catches up with Robert Garfinkle, Senior User Acquisition Manager at Nexon M, the San Francisco-based mobile division of the South Korean gaming giant Nexon, the company responsible for MapleStory, Dungeon and Fighter and the free-to-play business model. Robert, a Mobile Hero recognized for his app marketing expertise, walks through what you need to enter and excel in the Chinese and Korean markets, and tells us why India may be “the” one to watch. In addition to sharing tips to help you grow your reach, Robert also weighs in on the UA and ad tech developments and trends that will define the next year in mobile games.