Fighting Over How Google Treats Subdomains vs Subdirectories
Original Air Date: January 25, 2018
Today on Webcology our hosts bring you all the latest in SEO and Google David Harry. Harry is a senior SEO consultant with Verve Developments and the founder of the SEO Training Dojo. HuffPost has decided to shut down their entire contributor's platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships. In its place, HuffPost has decided to replace the contributor content with two new sections: Opinion and Personal, which are pretty self-explanatory. The New York Times reports that the contributor platform was only about 10 to 15 percent of its site traffic, so HuffPost isn’t losing a significant amount of traffic from the change. Digital agency ROAST has released a Voice Search Ranking Report which seeks to categorize and understand how Google processes and response to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not.The company used keyword analytics to compile a list of “616 key phrases in the UK featuring snippet answer boxes.” It then determined the top phrases by query volume across a range of verticals. The tests were run in November and compared Google Home and traditional search results.