Google Ads Test And Facebook Expanding Fact Checking
Original Air Date: September 20, 2018
Google seems to be testing an ad format on mobile search where they remove the description section from the ad. The ad copy is removed, the only thing you see are the headlines and URL. This was being tested on mobile in the bottom ad units.Facebook announced it’s expanding fact-checking efforts to review the accuracy of photos and videos. Until now Facebook’s fact-checking efforts have been focused on reviewing articles to reduce the spread of false news. Going forward, all of Facebook’s 27 fact-checking partners in 17 countries will also be focused on reducing the spread of misinformation through photos and videos. Amazon will surpass Oath and Microsoft to become the third largest digital ad seller in the U.S. behind Facebook and Google. That’s the latest from research firm eMarketer, which predicts Amazon’s ad growth will more than double this year. As eMarketer notes, the change in projection — up 60 percent from March — is due to a combination of an accounting change and 10 to 12 percent increase in stronger-than-expected ad revenue growth.