• Google Giveth and Google Taketh Away?

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    Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS; AMP pages no longer need structured data to be valid in Google Search Console.

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