Green Moms Social Study
Original Air Date: February 2, 2010
Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms - who are incredibly influencial - really think about environmental issues.