How To Design Customer Experiences To Keep Your Brand Fresh, Relevant And Remarkable
Original Air Date: August 8, 2018
Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design memorable moments for each sensory channel and orchestrate efforts to deliver multi-sensory experiences that ensure your brand will survive and thrive. Aaron also tells us why impressions are outdated and irrelevant metric in a market where engagement is the prize.