How To Work With Low Search Volume
Original Air Date: October 9, 2014
You may have a product or service that either people dont know about or just arent actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near matches, targeted placements, videos, direct mail, email marketing, partner outreach and affiliate marketing.
To learn more about Display Network placements and YouTube Advertising visit the PPC Professionals AdWords Best Practices Tutorial.