Hunting Unicorns with Larry Kim: Paid Social, Super Remarketing and More
Original Air Date: June 22, 2016
In a truly interdisciplinary conversation, Bruce Clay, Inc.’s Virginia Nussey interviews WordStream’s Larry Kim on SEO, PPC and social media. As the interview unfolds, listeners will learn how Larry (the reigning Search Marketer of the Year) goes about identifying content that is ripe for paid amplification (unicorns, as he calls them). He’ll also dive into his super remarketing tactics (spoiler alert: this is how Larry gets in front of the industry’s top tech bloggers and journalists, landing hundreds of links and premium media coverage). If you’re in digital marketing this is one interview you don’t want to miss!