Learning From The Weather Company To Deliver Compelling Mobile Video Content
Original Air Date: August 10, 2016
The Weather Company has just wrapped up its best quarter ever with 1.1 billion video views across all platforms. To learn more about the massive trend to mobile video and the content that really resonates with mobile-first viewers our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Greg Gilderman, Senior Executive Producer at The Weather Company. Greg offers valuable insights around audience preferences, the role of social in mobile and approaches companies can follow to produce killer video content to engage their audiences and build their brands seeking to create compelling content for their audience.