Learning To Be A Love Brand And Drive Consumer Connection Where And How It Matters Most
Original Air Date: June 6, 2018
How can marketers best use mobile to accelerate brand building and, ultimately, become love brands that enjoy consumer recognition, appreciation and lasting loyalty?
Our host Peggy Anne Salz catches up with Beate Rosenthal, speaker, change agent and Global Brand Director Digital & Media at Merck Consumer Health, to discuss the steps and strategies marketers can follow to put show they genuinely care about the concerns and causes that move their customers most.
Beate draws from her personal journey in digital marketing and recalls the campaigns and efforts that allowed Merck Consumer Health—a division of the German chemical and pharmaceutical company Merck that offers a wide range of over-the-counter products to consumers in more than 40 countries—to build a global and loyal audience for a range of iconic healthcare brands that have also become “love brands.”
She also provides valuable advice about how even smaller brands can increase their presence, impact and share of voice by committing to causes that drive customer connection and respect.