Lessons Digital Marketers can Learn from Amazon
Original Air Date: August 24, 2016
Black Friday is 90 days away. Are you ready for the holiday retail season? Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey discuss seasonal marketing strategies — specifically, they’ll look at what unparalleled retail powerhouse Amazon does to retain customers, and how brands and businesses can wield those strategies for themselves. You’ll also hear all the latest news on the Google AdWords Keyword Planner. Google recently changed the Keyword Planner to display only ranges of numbers, rather than specific search volumes, for AdWords accounts that have “low spend” or have made “too many” calls on the Keyword Planner’s API.