Localize app marketing and engagement to fuel growth—this leading dating app shows how
Original Air Date: November 14, 2018
App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break their campaigns. Dating apps wrote the book on consumer engagement and our host Peggy Anne Salz catches up with Marco Gerlach, Director of Growth EMEA at Mobile Trend, the company behind flirt dating chat app Yoomee. They discuss how the company has tapped localization to expand its app footprint. Marco, who is also a Mobile Hero recognized for his app marketing accomplishments, delves into the key characteristics of users across countries and regions, including Europe, marketers must know to plan and achieve global success.