Make More Informed Decisions About Ad Network Partners--And Here’s An Index to Help
Original Air Date: November 21, 2018
The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network partners during the first half of 2018. The Index has new names, fresh data, and some surprises. Our host Peggy Anne Salz from MobileGroove catches up with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss how the Index was started, how it has involved and the insights it offers. Shani also details the data and the significant shifts (and big opportunities) app marketers need to know to make business decisions and grow their app.