Marketers Battle For The Attention of Consumers Buying Services
Original Air Date: September 11, 2017
Tim is joined by Jill Draper, President of Marketsmith Inc, which is the fastest-growing woman-owned marketing intelligence agency in the US. Marketsmith is the creator of a patented marketing analytics tool called iPredictus. Today’s CMO needs to compete in the “attention economy,” in which marketers battle for the attention of people buying services – and that average attention span is a mere 8 seconds, driven by digital. This means they have a critical need to connect the data available to them to the money they are spending. With the onslaught of data from all channels, marketers can do this with technology like iPredictus. IP is a leader in data-driven direct marketing strategy. In fact, for three straight years, Marketsmith has driven over $1.5 billion in retail sales annually for clients using the platform.