How Sam's Club Optimizes The User Journey To Keep Customers Using The App
Original Air Date: October 4, 2017
Our host Peggy Anne Salz catches up with Drew Frost, Sr. Product Marketing Manager at Sam’s Club, to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, a Mobile Hero recognized by Liftoff for his app marketing and UA expertise, knows this first-hand from overseeing Scan & Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users.