Marketing Growth Hacks We Can Learn From Mobile Gaming Apps
Original Air Date: November 1, 2017
Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and GooglePlay, which is why app marketers with non-gaming apps are advised to borrow a page from their mobile growth-hack strategies. Our host Peggy Anne Salz catches up with Josh Burns, Founder of DigitalDevConnect, where he works with game developers, game publishers, and service providers in online and mobile, supporting them in key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh discusses the importance of going global with your app and offers advice on how (and where) gaming apps owners can drive incremental revenue and growth leveraging their current audience and apps.