• Match Audience Segmentation With Creatives To Boost Mobile Ad Engagement

    Original Air Date:


    Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and - more importantly - ensure the right marketing creative is shown to the right audience the right point in the funnel.

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