• Microsoft’s AI capabilities and the Microsoft audience graph

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    For the first time, Google is letting agencies register accounts on Google My Business. Agencies registered with GMB will also get access to an all-new dashboard designed to meet the needs of agency partners. One of the key benefits of the new agency dashboard is the ability to manage an unlimited number of locations. Non-agency accounts are limited to 100 locations. User groups can be created that will allow agencies to manage internal teams and control access to locations. This week we reported how Google began sending out notices of sites moving to the mobile-first indexing process as part of the second batch of those sites it is rolling out to. Google has officially begun sending out email notices to site owners confirming their change from desktop indexing to mobile first indexing.  And we do have some clarification on mobile friendliness being a criteria or not for sites changing over. Microsoft announced a new display network, the Microsoft Audience Network (MSAN). Though the company has had the “Bing Audience Network,” the new offering brings together a number of elements that weren’t previously available: Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph.

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