Mobile-First Technology with FunMobility
Original Air Date: May 4, 2016
The boundaries between marketing and story-telling are blurring, and Adam Lavine, CEO of FunMobility, tells our hosts -- Peggy Anne Salz and Shahab Zargari -- what you can do to kick off (and keep up) a compelling conversation with your audience. It this is no trivial matter if we consider that 90 out of the top 100 brands lost market share last year. You can chalk some of this up to competition -- but you can also pin some of the blame on the inability of marketers to create a content-driven conversation.