Native Advertising Campaigns and Orange Is the New Black
Original Air Date: January 11, 2016
Talkin Native Advertising Campaigns and Orange Is the New Black as we hear from the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel. She gives us the inside scoop to Kristien Matelski of Vizion Interactive on native advertising, her experience working on native ad campaigns such as Netflix’s “Orange Is the New Black”, and her own predictions for native advertising in the New Year!
###pTime Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times’s T Brand Studio, where she created the OMMA Award winning “Women Inmates” piece for Netflix’s Orange Is The New Black.