• Predictive Analytics: Effective Forecasting of SEO?

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    Predictive Analytics: Effective ROI Forecasting of SEO? Chris Boggs and Frank Watson tackle this debate withRob Laporte, Founder and Managing Partner of DISC, Inc. DISC is a search marketing firm that has been operating since 1997. Predictive analytics is the use of data, statistical algorithms and machine-learning techniques to identify the likelihood of future outcomes based on historical data.Predictive analytics is the branch of data mining concerned with the prediction of future probabilities and trends. The central element of predictive analytics is the predictor, a variable that can be measured for an individual or other entity to predict future behavior.

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