Real Definition of Female-Friendly Companies
Original Air Date: March 30, 2010
Julie Gilbert, Founder of Wolf Means Business. Wolf is a sustainable innovation platform enabling organizations mobilize and leverage the global purchasing power and passion of critical customer groups and employees to drive superior and sustainable business, policy and community outcomes. Wolf says its the only company with a proven system that has significantly increased sales, market share and cost savings through the engagement of employees and female customers in a disciplined program of innovation. Julie founded Wolf at Best Buy, then struck out on her own to build her consultancy. Find out why she feels a company must change internally before it can ever reach its female audience and move sales.