Schema as a Growth Strategy with Joost de Valk of Yoast SEO
Original Air Date: June 12, 2019
Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.
In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.
We cover why Schema is important, the challenges & opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.
If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!