Search Ad Click Growth Falls; Ad Spend Rises
Original Air Date: February 1, 2018
Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo as Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. David Szetela, host of PPC Rockstars weighs in.
Plus, There’s a difference between indexing and ranking, Google gets all Amped UP over words, and Ranking in Google by aligning around search content