Starting a Business in India -- What Do You Need to Know?
Original Air Date: November 24, 2014
Indias middle class has swelled to 350 million eager consumers with money in their pockets. If you're tempted to do business in India, here's what you must know about marketing there from Millie Khanna, CEO and Founder of Talespinners, a New Delhi social media agency, and also Entrepreneur in Residence at Outlines Venture Group. Millies business experience includes McCann Erickson Worldwide, and Bollywood. Millie knows India! Gillian and Anne get her talking: How does social media differ there? What content gets results? Does the same content get results in both North and South?