• Stop Ignoring Marketing Fundamentals with Theresa Baiocco

    Original Air Date:

    Tim Ash speaks with the founder of ConversionMax about marketing fundamentals often ignored by optimizers. Find out why segmenting your aaudience considering your competitors, performing a SWOT analysis, and defining the right positioning are still the keys to CRO success. Oh, and find out why Theresa jumped out of a perfectly good airplane – twice…

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