Make, Market And Monetize Your App
Original Air Date: June 6, 2019
From product fit to performance marketing, app publishers and growth marketers have to master a broad range of capabilities that are business critical and continuously changing. Staying a step ahead of the competition requires them to do more than connect the dots in their data to optimize campaigns and results; it demands they actively pursue opportunities to connect with other app marketers and learn best practices from the best in the business. Industry events offer newbies and ninjas a chance to hone their skills--provided they attend best-in-breed conferences and research the people they want to meet and the questions they want to ask. Our host Peggy Anne Salz catches up with Dave Westin, President of Mobile Growth Summit, organizers of the world’s largest mobile growth conferences, on his way to kick off Mobile Growth Singapore, the latest and newest in the line-up of shows and locations. Dave draws from a decade of experience to share some of the key trends in the industry (and headlining at his events) around engagement, re-engagement and retention based on what users do in your app. He also shares tips to help you improve networking and up your game.