Take 60 Seconds To Calculate Your LTV And Determine The Real Potential Of Your App
Original Air Date: May 24, 2017
LTV - or Lifetime Value - is the “king” of app metrics and what companies must calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition.