The Great PPC Ad Testing Debate with Melissa Mackey
Original Air Date: December 21, 2017
Talking about The Great PPC Ad Testing Debateas David Szetela talks with Melissa Mackey, search supervisor at gyro and founder of BeyondThePaid.com.
She discusses how "there have been several opinions thrown around regarding which PPC ad test settings should be used for best results. It’s been interesting to watch the debate play out in blog posts and on Twitter. And to add confusion to the mix, Google recently announced that they were reducing the options available for ad rotation to two: optimize and rotate indefinitely."