The Long March of the Google Penguin Continues
Original Air Date: January 14, 2016
The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever. Panda not part a real-time ranking event but it is part of the core algorithm. To me this means Panda remains more like a filter through which Google runs and sorts results. Google says it updates itself live-time, a function of dozens, if not hundreds of parts of the core algorithm(s) that sort information. Gary Illys also states Panda is not live-time but part of the core algo. This might sound confusing but if you think about it a second, it gives us a better look at how Google actually works. Photocopy of the webandSorting results sets based on several factors, including regionalization, personalization, and hundreds of on-page signals. The return of the Google Dance which has come about through the efforts of webmaster trends analyst Gary Illyes and search quality analyst Nathan Johns will happen on March 2, from 7:30pm to 11:00pm PT, at the main Google campus. Transportation from the SMX conference venue in San Jose will be provided and begins at 6:30pm.Attendance is open to the first 500 SMX West All Access pass holders registered (sorry, one day All Access passes arent eligible). If youve already purchased an SMX West All Access pass (or are a speaker), youre automatically registered for check-in at the Google Dance. If you havent, youll automatically be registered until all 500 passes are gone. Jim Hedger and Dave Davies also speak with Dixon Jones from Majestic SEO about link evaluation, Penguins, the new SEO Dashboard.Dixon is a director at Majestic Tools, a web based specialist search engine used by the worlds leading digital marketers to analyze how web pages on the internet connect between domains. It is the largest database of its kind that can be analyzed publicly in this way, with well over 3 trillion back links crawled and another 3 billion being crawled every day.Majestic is a Delloite Fast 50 company based in Birmingham.He founded Receptional, one of the oldest independent search consultancies in the UK. He is also the creator of several Murder Mystery Games, the kind groups play at corporate, social, or networking events. We wanted to talk to Dixon today about a bunch of things, including the highly anticipated Penguin update, link evaluation as accountancy, the recent SEO Dashboard upgrade to Majestic Tools.