The Microsoft Audience Network with Frances Donegan-Ryan from Bing Ads
Original Air Date: February 27, 2019
David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design & Delivery - Bing Ads at Microsoft.
The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience.
Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting.