The Role Of Push Notifications And Location In Effective Marketing With OtherLevels
Original Air Date: July 16, 2014
Len Shneyder, Marketing Manager at OtherLevels, a company enabling publishers and marketers to engage, retain and monetize their mobile audiences through mobile messaging analytics, reveals how media and marketing are using push notifications to reach users. Len also outlines the important differences to-device and on-device messaging and provides guidelines around segmentation, targeting and retargeting. The post The Role Of Push Notifications And Location In Effective Marketing With OtherLevels appeared first on Mobile Presence.